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Getting More Engagement for Your Church’s Social Media Videos

July 26, 2022

The popularity of online video is increasing rapidly. Because people prefer video content to text content, video marketing is essential to creating meaningful connections with your current and potential church members. Implement some video marketing strategies on your social media channels. Video must go beyond online meetings and live-streamed worship services. You must evaluate how to connect effectively with your church members by including videos on your social media pages.


Below are just a few tips to help you get more engagement in the process.


1. Make Your Video Contents Simple


Some creative marketers don't make videos even though the statistics show that effective social media videos garner 2.6 times more shares than text or still images. The thing is, you must not let fear or intimidation keep you from shooting videos for social media. Creating video content shouldn't be daunting; as long as you have a smartphone with video capabilities, you can create video content.


You will encourage more engagement in your main platform with original and creative content. The more your video content looks like the video content of the bigger church down the street, the less likely it is that you'll start shooting any kind of video at all.


Creating quality video content isn't difficult at all; you just need to open the camera on your smartphone and start rolling. You don't need professional equipment to get started with creating video content for your church.


When it comes to social media, it's not about high production value. High-quality content trumps high-production value most of the time. Dedicate your focus to creating quality content that's valuable to people, and worry about the details of the presentation later.


2. Create Something of Great Value


These days, many people are scrolling through their Facebook or Instagram feeds and seeing videos that they stop scrolling to watch. Why is this? They have determined that this piece of content is valuable. As you create video content for churches, you need to focus on creating quality video and remember that quantity does not mean quality. The more value you add to your content, the more likely followers will continue to engage with you.


It takes grit and determination to show up day after day and just do the work. This isn't one of those stealth social media hacks that are going to skyrocket your following overnight. Content takes time, effort, and consistency.


3. Focus on Building Your Church Community


When you are creating video content for social media, consider your audience. Video content can be repetitive if every single video you make fits the same format. Sure, your church may have videos that highlight your children and youth ministries or a specific ministry or event, but what about video content for people interested in your religion? Remember, short videos that focus on your church's values or the people of your church are equally important to share, even if they don't receive as many views as funny meme videos.


Plus, it is more important to focus on your church's long-term goals for social media. Don't just focus on shares and likes; focus on creating quality content that fosters connections between your church and viewers. For example, you can celebrate special church moments like a baptism service or a sermon on social media using video content.


Conclusion


There is a need to go beyond traditional, text-based social media marketing. This doesn't mean that you should abandon your current social media strategies, but it does mean that you should look at ways to add more value to your church members' social media experience.


Social media video content isn't some kind of mystery; it's actually a lot easier to implement than you may think. By following our tips, you'll be able to get more engagement with your church's social media videos and increase your followers on social media.


If you are looking for a reliable church marketing agency, look no further than our expertise here at Faithworks Marketing. We build and manage websites specifically for non-profits and churches all over the US, helping you bring more people to your site and through your front doors. Call us today and let us boost your social media videos in no time!

Jono Long

Digital Marketer for 10 years. Formerly a Youth Pastor for 21 years.

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