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Google Ad Grant Tips Every Church Should Know

November 22, 2022

Google Ad Grants for Churches can be a great way to reach new members and grow your congregation. However, there are many things to keep in mind when using this program. Here are tips to help you get the most out of your Google Ad Grant:

Work on Balancing Google Ad Grant Quality and Quantity

The Google Ad Grants program is designed to help nonprofits reach new audiences and grow their reach. However, it's essential to remember that quality is just as important as quantity. Make sure your ads are well-written and relevant to your target audience. Remember that not all ad traffic is good traffic. Your goal is to get more high-quality traffic.

For instance, you could generate traffic to your site by running ads for a "pet store," but because the people who'd be checking those ads are looking for something for their pets, they likely won't find your website helpful. What that means is they won't be doing anything on your site. So work on ensuring the traffic you get can be converted.

Be Smart with Your Keywords

Your keywords should be relevant to your ad and your target audience. This will ensure that your ad is shown to people who are interested in your offering. Also, note that while it's good to use specific keywords, you should not eliminate general or popular ones that could generate more clicks. It's a good idea to compare keyword popularity using Google Trends.

Go for Campaign Diversity

Never put all your eggs in a single basket – create a few different campaigns with different targeting options. This way, you can reach a broader range of potential new members.

Many churches fall into the trap of ultra-focusing their Google Grant campaigns on church-related terms and end up losing a considerable percentage of potential search traffic by people looking for support for certain issues locally. So when you set up your Google Grant campaigns, make sure to include various ministries you provide. You might also want to build your ads around blog topics or even sermons to make your campaigns more diverse.

Choose Your Geographic Area Carefully

One of the first things you have to do when setting up your Google Ad Grant account is to choose your geographic area. Make sure to select a location that makes sense for your church. For instance, if your church is located in a small town, there's no need to target a large city. That said, think this through as targeting an area that's too small may mean you won't be able to generate enough traffic. On the other hand, a too-large geographic area may result in ad clicks from people who may not be genuinely interested in engaging with your church.

Set Up Custom Alerts

Google Ad Grants can be a great way to reach new members, but you must be careful to avoid overspending. To help with this, you can set up custom alerts in your account settings. This way, you'll be notified if your spending starts to increase.

Conclusion

Google Ad Grants for Churches can be a great way to reach new members and grow your congregation. By providing a church with free advertising on Google, churches can reach a wider audience and promote their services to a larger number of people. Additionally, churches can use Google Ad Grants to target specific demographics and locations, making it easier to reach potential new members. However, you should ensure that you still do the right strategies to get the most out of your Google Ad Grants. Following the tips our church marketing agency shared above can help you immensely!

Faithworks Marketing is a trusted team that provides services for digital marketing for churches all over the US. Find out how we can help bring more people to your site and your church!

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By Jono Long • January 3, 2025

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