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4 Reasons to Use Social Media Ads to Grow Your Church

March 15, 2022

Thanks to social media, connecting to one another has been a lot easier. For churches, social media has paved the way to communicate closely with their members and even advertise the church's activities and plans to the audience. In fact, such advertisement opportunities have allowed many churches to grow, just as how social media platforms have allowed many other organizations to grow.


That said, is your church still not using social media ads? If so, you're missing out! Here are the reasons your church should start using social media ads:


1. Expand Your Reach To More People


It is commonly known that the non-Christian population is growing. As a result, it will be harder for churches to reach more people if they don't use social media ads. Despite the fact that many people are already receptive to Christianity, many people are still not receptive to it as a religion. They may be receptive to small talks about religion, but you can't expect them to visit your church just because you told them to.


To reach more people, you have to get them to see your church's presence in the virtual world. And the best way to do so is through social media ads.


2. Improve Your Likes, Followers, and Shares


It's pretty hard to get your audience to engage with your content if you don't have a sizable audience. And if you have a small audience, it will be harder for you to attract more audience. This is why it is very important for your church to increase its likes, shares, and followers through social media. And social media ads, of course, are the best way to do so.


Just make sure to create strategic ads that will appeal to your audience and make them feel engaged with your church.


3. Create Recurring Content


Creating content that will catch your audience's attention is tough. You need to come up with creative yet engaging content to get your audience to like, share, and comment.


Instead of thinking of content every now and then, you can create and use social media ads to create content for yourself. You can come up with ads about your church's activities, services, and events. And by using social media ads, you create small content that can be useful for your audience. Over time, you will be able to build a large library of content that you can use for your social media account, for your website, or for your newsletter.


Don't just use social media ads as a one-time deal, make it a habit!


4. Build Your Brand


After using social media ads, you will be able to generate a significant amount of targeted content. And these targeted content will be about your church's activities, services, and events. You can use these images or videos for your website, for your email marketing, or for your newsletters.


The truth is, the more people see your brand or your church's name, the more they will believe that your church is real. And this will lead to more people getting involved with your church.


Conclusion


There are so many other reasons to have social media ads for your church, and these are just some of them. Regardless, you cannot go wrong using social media for your church, and utilizing social media ads is a sure-fire way to not only maintain your audience's engagement but to improve the experience they get to enjoy from you further and grow your church.


Faithworks Marketing offers digital marketing services for churches and nonprofits. If you are looking for social media management services in the US to capitalize on social media for your church, work with us today!


Jono Long

Digital Marketer for 10 years. Formerly a Youth Pastor for 21 years.

A man with a beard is sitting in a chair wearing a hat.

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