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5 Benefits of Social Media Management For Nonprofits

September 6, 2022

As a nonprofit organization, you know that every donation and every volunteer hour counts. You also understand that building relationships with potential donors and volunteers is essential to your success. Thankfully, social media management can help you do both.


Around 18 percent of all people who have given globally have done so via Facebook fundraising tools. However, the platform is not the only social media tool effective for fundraising or assisting charity organizations in expanding their reach and meeting their objectives.

 

On Twitter, about 55 percent of users who interact with a nonprofit take some action. Donations for nonprofit organizations through Instagram also increased by around 30 percent. 

 

Social media can assist you in connecting with a specific audience, focusing on your organization's goal, and successfully communicating your message to a larger audience. It also aids in establishing donor connections that fuel your fundraising success. 


Here are the five benefits of social media management for nonprofits:


1. Help Connect with Potential Donors and Volunteers


Social media platforms, including LinkedIn, Twitter, and Facebook, offer nonprofits a great way to connect with potential donors and volunteers. By creating and maintaining a presence on social media, you can reach out to potential supporters who might not otherwise hear about your organization.


In addition, connecting with supporters through social media can build relationships and nurture supporters over time. You can keep supporters up to speed on your progress, thank them for their contributions, and cultivate a stronger sense of connection and loyalty.


2. Raise Awareness of Their Cause


Social media platforms offer nonprofits a great way to reach a wider audience and awareness of their cause. By creating and maintaining a presence on social media, you can reach out to potential supporters who might not otherwise hear about your organization.


3. Recruit Volunteers


Organizations that use social media effectively can use it as a powerful tool to recruit volunteers. By sharing engaging content and tagging relevant hashtags, nonprofits can reach a wider audience and tap into new pools of potential volunteers.


The more volunteers respond, the more the organization can gauge how their work resonates with the public.


4. Save Time and Money


Using social media to locate, connect with, and interact with new contributors and volunteers may help you save money and time that would otherwise be spent on traditional marketing and outreach initiatives.


5. Track Impact Through Engagement


Social media can track the impact of a nonprofit's work in terms of brand awareness, authority, credibility, relevance, conversions, and return on investment (ROI). Nonprofits must be good stewards of every donation that comes in and, in keeping with accountability and transparency, must invest in promotion efforts that bring results. 


By tracking how much time and money is being invested in social media and comparing it to the results achieved, nonprofits can better understand whether their social media efforts are paying off.


How to Best Optimize Social Media Management


In addition to apps, tools, and websites, it's important to use varied methods, strategies, and approaches in promoting your nonprofit via social media. For example, focusing on interactions is crucial for building a loyal fan base, improving engagement, and maintaining strong ties with sponsors and volunteers. 


Additionally, use captivating and visually attractive content n increase clickthroughs and traffic to your organization and constantly improve your campaign efforts to keep your message evergreen and top-of-mind among your followers. 


Conclusion


As you can see, social media management can bring several benefits to nonprofits. You may achieve success in social media management without being an expert. You can also work with social media management experts to help you reach your full potential online.


With so many potential benefits, it's vital for nonprofits to carefully consider their social media strategy and ensure that they use it effectively. Though it can be time-consuming and challenging, these benefits are worth pushing effective social media strategies out the door.


If you need social media management for nonprofits, We use both organic social media marketing and targeted advertisements on social media platforms at Faithworks Marketing. We can assist you with one or both of these to increase traffic to your website and get more people into your faith-based nonprofit or local church. Contact us today!

Jono Long

Digital Marketer for 10 years. Formerly a Youth Pastor for 21 years.

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